Just the other day, my five year old son asked me "What's the point of World of Warcraft?" So I sat there for a second. "The point is what you make it, son." If you want all your characters to max level... that's why you play. If you want the highest raid gear score... that's why you play. If you want to be the Richest Man (or woman) on Azeroth... that's why you play! Then he shrugged his shoulders and asked to have ice cream for breakfast.